INFOSYS BOARDROOM: Ad or news?

Can anybody who knows these things tells us why, just why, the quarterly results of only the IT companies are shown with such fanfare by the business TV channels?

We don’t see the TISCO boardroom live, we don’t see the Bajaj boardroom live, we don’t see the Reliance boardroom live. Why only Infosys and Wipro and Satyam…?

Pardon us for this silly thought, but do they pay the channels for the telecast? And therefore is it actually advertising?