The mother tongue gets into an underwear ad

‘Adjust Maadi‘ has become the calling card of Kannadigas in the eyes of advertising copywriters, and the phrase that epitomises the ‘chalta hai‘ attitude sneaks into the new television commercials for VIP underwear.

Originally, the characters in the ad uttered a simple ‘Adjust Maadi‘, but probably because it didn’t make sense to non-Kannada viewers, it has been altered to ‘Please Adjust Maadi‘ and ‘Kindly Adjust Maadi‘.

On the same topic, Shah Rukh Khan‘s Kaun Banega Crorepati promo song had a neat line: “If we all wear Rupa underwear aur banian, what will Rupa wear?