Indian cricket will improve in four to eight years

Two of India’s smartest advertisers—Hindustan Lever and Pepsi—seem to have come to the conclusion that the future of Indian cricket is really in the far future.

In a Surf Excel commercial (top), a mother, far from being harried by children sullying their clothes by playing cricket, says it’s OK if it improves the chances of India winning the 2015 World Cup.

Agar daag lagane se 2015 mein World Cup jeetne ka chance hota hai, tho daag achche hain na?

And in a Pepsi Gold commercial (below), three young boys go to Kamal Tailors to place their measurements for the uniform for the Indian cricket team.

Tailor: Delivery kab chahiye?

Boys: Chaar saal baad. Agla World Cup hum layenge.