Yes, it’s slick. Yes, it looks good. And yes, it comes with a strapline which says something to the effect of, “These stunts have been done by professional stunt artistes. Do not try to ape them.” But is a bottle of Thums Up worth risking life and limb as Akshay Kumar seems to suggest?
the point of advertisement seems a little lost if you start to think literally about the what and how of the ad. Think of it in terms of brand continuance and recognition and image.
wonder why DB has not commented on this post yet ?. :)