Jinchaak: gaargeous like a baambshell

VADIRAJ HOMBAL digs up a YouTube video of Spice Telecom’s Miss Lingo Leela (“SSLC passed but currently unemplaayed”) colloquial class campaign created by Senthil Kumar, Velu Shankar and Priya Ganapathy for Radio City, Bangalore.

The less-than-a-minute spots were done to introduce “outsiders” in Bangalore to the unknown facets of the “locals longuage” in a fun way, but eventually ended up riling Kannada activists and writers for treating the language lightly.

Also read: Boosa, Kuule, Woost, Matash