Whichever way you look at it, the nela is sama

PALINI R. SWAMY writes from Bangalore: This is an advertisement in a Swedish magazine about job openings in the Swedish-Swiss engineering giant, Asea Brown Boveri aka ABB.

“Is your future in Beijing,” it asks in Chinese. “Or is it in Vasteras,” it asks in Swedish.

“Or is it in Bangalore,” it asks in achchu Kannada.

Chain mails entering the in-boxes of (Kannadiga) software engineers on Rajyotsava day had this sign-off line, “Kannadigare idhu nijakku hemma padabekada vishaya” (“Kannadigas, this is something to be proud about”) .


What about?

That the Kannada font appears in a foreign publication? That jobs are opening up in Bangalore? That the world cannot ignore India? On the other hand, aren’t all three things natural when the world is flattening at a frightening pace?