churumuri

swalpa sihi, swalpa spicy

Menu

Skip to content
  • Home
  • BHAMY V. SHENOY
  • E.R. RAMACHANDRAN
  • WHAT IS CHURUMURI?
    • A CITY LIKE NO OTHER
    • A. MADHAVAN
    • ALFRED SATISH JONES
    • AMARTYA SEN
    • GOURI SATYA
    • H. VENKATASUBBIAH
    • H.Y. SHARADA PRASAD
    • M V KRISHNASWAMY
    • R.K. NARAYAN
    • T.J.S. GEORGE
    • T.S. NAGARAJAN
    • T.S. SATYAN
    • U.R. ANANTHA MURTHY
    • VIKRAM SAMPATH
  • SUNAAD RAGHURAM
Posted on 22 January 2008 by churumuri
26

Two triangles means 16 angles to look out for

PALINI R. SWAMY writes from Bangalore: Two years ago, State Bank of India went for an image makeover. Built on boilerplate B-school fiction that “a whole new generation” is growing up unaware of product X or company Y, India’s biggest public sector bank used the findings from a spurious FM radio survey to spend millions of rupees on imbecilic print advertisements and TV commercials.

“Which bank has more customers than the population of Australia?” “Surprisingly SBI“.

The campaign by Ogilvy & Mather was slammed left, right and centre by customers, who found it wasteful and insulting that young Indians had to be told that SBI isn’t just your dad’s bank. Commentators like Sucheta Dalal weighed in.

“It is difficult to believe that India’s educated, upwardly-mobile youth is so ignorant. It is however possible that this target group cares less about numerical supremacy than quality of service. And there, SBI indeed has a long way to go before catching up with its private sector rivals.”

Two years down the line, there is no trace of the SBI campaign, nor any sign that youngsters have shifted to it in hordes, nor any evidence that yuppies and puppies have learnt all about its ATMs, internet banking facilities and such like. But clearly public sector banks have learnt little from its cosmetic surgery.

Canara Bank, the 102-year-old bank headquartered in Mangalore, unveiled a new logo in the presence of the Union finance minister P. Chidambaram in the last week of December. In place of the flower and petals came a set of two interlinked triangles to make it more attractive to Generation X.

Like all new designs, every stroke and curve has to be explained, as it is on the bank’s website.

“The new brand identity for Canara Bank is based on the idea of a bond and is a representation of the close ties between the Bank and its many stakeholders–from customers and employees to investors, institutions and society at large…

“The colour palette and typography have been carefully chosen. The rich blue represents stability, scale and depth. This contrasts with accents of bright yellow that evoke optimism, warmth and energy. The Canara Bank logotype has been hand-crafted. Its classic, serif letterforms communicate heritage and stature.”

But neither the logo nor the explanation have done little to convince customers, as evidenced by these letters to the editor of Deccan Herald.

For one hundred years Canara Bank known for its humble and quick service to the common man, has gone hi-tech by wasting public money to change its logo. Unless this act was to benefit somebody, there was no need to change the earlier beautiful logo. If this money which is wasted on logo change is pumped in to recruit fresh staff, the service will be remarkable as in good old days.

K. N. KINI, Bangalore

***

The Canara Bank has changed its logo, gone in for new boards, stationary papers, application forms and vast changes in ATMs. It must have cost a huge packet and apparently some big guys have reaped the benefit. However the number of staff remain the same or are reduced due to transfers or retirement. Their age profile is increasing. Naturally, with reduced staff the customer service suffers. But who cares for customers?

Chidambaram who had attended the bash in Bangalore last week for this logo change should have chided the chairman of the bank for this wasteful expenditure and should have advised him to pass on this surplus amount to recruit new staff and increase the interest rates on deposits.

GOVERDHAN, Bangalore

Obviously, a bank has to make business decisions it feels necessary. Obviously, it has to change its spots to appear younger, hipper to attract new customers. Obviously, it cannot be stuck in the past. Obviously, not all decisions can be exercises in democracy, taken with the OK of all the customers.

But do we pounce on public sector companies and undertakings with far greater ferocity than we reserve for their private sector counterparts? Merely because of the word “public”, do we believe we have a bounden right to decry or derail any move it may make, even if it is in the right direction?

And frankly, do we resist change, for the sake of resisting change? Is the money set aside for an image transformation enough to increase deposit rates or recruit more staff?

One more letter in Deccan Herald:

“I fail to understand why there should be any objection to the Canara Bank changing its logo. The bank’s leadership has done well to move with the times and have created a beautiful logo. It is part of the changes that should happen in any company and the chairman should in fact be congratulated for his innovative spirit. The charge of wasteful expenditure is ridiculous. What has customer service to do with a change of logo?

B.G. SRINIVASA RAO, Bangalore

Does a public sector bank have to justify every rupee it spends to the public, even when it is no business of the public? Can a bank afford to be penny wise at the risk of being pound foolish later if not sooner?

On the other hand, can Indian Airlines become Indian, and Indian become Air-India, all in the space of a couple of years without anybody asking questions?

Also read: Wish good night to K.V. Kamath and his whiz kids

Rate this:

Share your Churumuri

  • Facebook
  • Twitter
  • Email
  • Print
  • LinkedIn
  • Reddit
  • Tumblr
  • Pinterest
  • Pocket
  • Telegram
  • WhatsApp
  • Skype

Like this:

Like Loading...
This entry was posted in Advertising, Issues and Ideas, Media and tagged Canara Bank, ICICI Bank, Logo, State Bank of India, Sucheta Dalal, Surprisingly SBI. Bookmark the permalink.

Post navigation

← Writers, don’t leave our kids alone: Governor
Will you pay Rs 120 per day to park your car? →

CHURUMURI ON NEW YORK TIMES' READING LIST

'CHURUMURI'S NEVER BEEN ACCUSED OF MISINFORMATION'

'CHURUMURI' QUOTED IN 'BLOOMBERG VIEW'

You can now follow churumuri.com and receive notifications of new posts by email. Click here.


15 Recent Comments

  • H.R.Bapu Satyanarayana on In the end, words are all that will survive. And, after six decades of writing, Shantadevi Kanavi’s thoughts live on in six languages.
  • H.R.Bapu Satyanarayana on ‘Namma’ Uday Kumar has a small story to tell about how #Coronavirus has changed his life. When you see someone like him tomorrow morning, it is good to keep him in mind and say ‘Namaskara’.
  • Dr LakshmanRao Krisnapuri on ‘Namma’ Uday Kumar has a small story to tell about how #Coronavirus has changed his life. When you see someone like him tomorrow morning, it is good to keep him in mind and say ‘Namaskara’.
  • H.R.Bapu Satyanarayana on J-POD || Podcast || “Kannada newspapers’ circulation is down from 25 lakhs to 5 lakhs due to #Corona. No ads, no sales, no newsprint. It’s unimaginable; a grave existential crisis” || ‘Vishwa Vani’ editor and owner, Vishweshwar Bhat
  • Narendra Kumar S S on Six heart-warming stories of Muslims coming to the aid of Hindus in #Corona season: How come no swami, yogi, baba, guru or godman has the nerve to speak for “communal harmony” any more?
  • Kingkhan on J-POD || A podcast on journalism || Why my mother would not have cheered the suspension of publication of ‘Star of Mysore’—despite its Islamophobic editorial
  • Sherna on Has #CoronaVirus helped Narendra Modi to discover the virtues of democracy? Or, has ‘The Supreme Leader’ only craftily seized the moment to craft a new persona for himself?
  • Narendra Kumar S S on There is no proof that Coronavirus broke out because the Chinese ate bats and snakes. Why do Indians find it so easy to lecture them that they should be eating ‘khichdi’ and ‘papdi chaat’?
  • Narendra Kumar S S on Journalism in the time of COVID: Why Indian TV anchors and reporters need to read up what Article 51 (a) (h) of the Constitution stands for
  • Tejaswi on Has #CoronaVirus helped Narendra Modi to discover the virtues of democracy? Or, has ‘The Supreme Leader’ only craftily seized the moment to craft a new persona for himself?
  • Narendra Kumar S S on From the ramparts of ‘Sly Granny’, Bangalore South MP Tejasvi Surya blithely makes a major announcement: India is “already” a ‘Hindu rashtra’
  • panjesuresh on “Print media is in a deep mess. The time has come for every business to press ‘reset’”: newspapers and magazines in India are suddenly gasping for breath as #CoronaVirus strikes multiple blows
  • Jyothi Raghuram on There is no proof that Coronavirus broke out because the Chinese ate bats and snakes. Why do Indians find it so easy to lecture them that they should be eating ‘khichdi’ and ‘papdi chaat’?
  • Jyothi Raghuram on 13 photographs which show how ‘Vikas’ has propelled India towards a $5-trillion economy on your WhatsApp. (No wonder Narendra Modi’s jokers want you to amuse yourself with ‘Ramayana’.)
  • Bhamy V. Shenoy on A-Z of COVID: a Crazy, Over-the-top and Very Indian Dictionary of the virus that turned you into a hostage in your own house for 3,528 hours

"GARRULOUS, CONTRARIAN AND OFTEN INFURIATING': ARAVIND ADIGA ON CHURUMURI

Top Twelve Posts

  • How girls pissing in their pants protect Hinduism
  • Should the censors tighten Savita Bhabhi's hook?*
  • Just 4% of population but 7 Brahmins in Indian XI?
  • Under N. Ram, the Hindu becomes a 'sorry' paper
  • How the old boys from Bishop Cotton's school built Bangalore as we know it
  • Is it all right to steal flowers in the name of the Good Lord?
  • Tipu Sultan & the truth about 3,000 Brahmins
  • Mysore's three richest families---after Wodeyar
  • Kapali Anand, Gate Ganesha, Poone & the haircut
  • How does Kalanithi Maran's wife Kaveri sleep peacefully when 73 families can't?

Map IP Address
Powered byIP2Location.com

15 Recent Articles

  • B.N. Nayak, an unsung hero of Indian journalism, one of the pillars on which ‘The Times of India’ stands, departs at 70
  • Patti and Thatha, Aai and Dada—and Kedar: the warmest tributes for Pandit Jasraj come from lifelong friendships forged across India
  • Facebook and Narendra Modi: How FB’s policy head in India allowed a BJP politician to spread hate online so that it would not hurt its “business prospects”
  • J-POD || Podcast || “In 1962, Nehru heard the Opposition, convened Parliament, didn’t stifle media. In 2020, Modi is trying to snatch victory from jaws of defeat by managing headlines” || Jairam Ramesh
  • A Gandhian Editor—an oxymoron in Indian journalism—returns to a real farm house in the countryside, after staying 43 years in an orphanage
  • 30 oddly satisfying headlines about Vikas
  • “India has ceded territory to China. Status quo ante has been lost. China has redrawn LAC”: scathing editorials call the Narendra Modi government’s bluff on the ‘Surender’ in Ladakh
  • What Narendra Modi and Nirmala Sitharaman can learn from the Mughals, the Marathas—and the Maharaja of Mysore—on direct cash transfer to India’s needy
  • “Ambiguous. Beseiged. Confusing. Disappointing. Dismaying. Evasive. Frightening. Unpardonable. Unsatisfactory. PM should speak again”: editorials on ‘Surender’ Modi’s cop-out
  • J-POD || Podcast || “National newspapers devote 0.67% of front page to 69% of India. Corporate media is the bed on which religious and market fundoos cohabit. Morons are reworking labour laws” || P. Sainath
  • ‘Onions suck out bacteria. Neem sanitiser works for 15 days. Brahmins in Bhopal were saved by prayers over fire”: advice from a top Kannada publisher, an ex-BJP MP, to fight Coronavirus
  • A lot can happen over coffee: politics, business, big money, tax terrorism, scandal, and a happy ending
  • Banks, lamps, oil, paints, paper, planes, power, soap, silk, steel, sugar: the precocious Maharaja who made Mysore “self-reliant”—a century before Narendra Modi could say ‘atma nirbhar’
  • In the end, words are all that will survive. And, after six decades of writing, Shantadevi Kanavi’s thoughts live on in six languages.
  • Rajendra Singh Babu on Ambarish, biryani and the Punjabification of food for the mouth—and the mind—of Kannadigas

MALGUDI EXPRESS Bangalore to Mysore @ 11.35am, Mysore to Bangalore @ 12.10 pm

January 2008
M T W T F S S
 123456
78910111213
14151617181920
21222324252627
28293031  
« Dec   Feb »

This, That and the Other

2009 Elections Anil Kumble Anna Hazare Atal Behari Vajpayee B.S. Yeddyurappa B.S.Yeddyurappa B.S. Yediyurappa B.S.Yediyurappa Barack Obama Barkha Dutt BJP Churumuri CNN-IBN Congress Deccan Herald DNA General Elections 2009 Gujarat H.D. Deve Gowda H D Deve Gowda H D Kumaraswamy Hindustan Times IJR India Indian Express Indian Journalism Review Indian Premier League India Today Indira Gandhi Infosys IPL Jawaharlal Nehru JDS Karnataka Karnataka Elections Karnataka Photo News KPN L.K. Advani Mahatma Gandhi Mail Today Manmohan Singh Mayawati N.R. Narayana Murthy Namma Metro Narendra Damodardas Modi Narendra Modi NDA NDTV P. Chidambaram Pakistan Photography Politics Praja Vani Rahul Dravid Rahul Gandhi Rajiv Gandhi Ramachandra Guha Reddy Brothers RSS S.M. Krishna Sachin Tendulkar sangh parivar Sans Serif Sharad Pawar Shashi Tharoor Shobha Karandlaje Siddaramaiah Sonia Gandhi Star of Mysore The Hindu The Indian Express The Telegraph The Times of India UPA Vidhana Soudha

RSS Now on Sans Serif

  • The Narendra Modi-fication of Yogi Adityanath: how an ad blitz has the media (and its consumers) in thrall of the UP CM
  • Page 1 to Page 12: What newspaper coverage of the death by suicide of a sitting BJP MP reveals
  • How the Marathi daily ‘Prahaar’, owned by M/s Narayan Rane & Sons, proves a ‘New Yorker’ writer right, every single morning
  • Press Council of India invites applications for its 14th term
  • ‘The Telegraph’ sports journalist who is now the Chief Justice of Madras High Court
  • Simple: Presbyterians (7,6)
  • Dr R. Krishnamurthy, the scholar and owner-editor of ‘Dina Malar’, who simplified the Tamil script, departs at 88
  • “Perverted, grotesque”: An illustration in a TOI edit page piece that got the Russian ambassador’s humourless goat
  • Chandan Mitra became owner of ‘The Pioneer’ without spending a rupee. The group is now in financial trouble.
  • Barring ‘Indian Express’ and ‘Telegraph’, few newspapers ask why an orderly farmers’ protest suddenly went awry

www.churumuri.com

  • BHAMY V. SHENOY
  • E.R. RAMACHANDRAN
  • SUNAAD RAGHURAM
  • WHAT IS CHURUMURI?
    • A CITY LIKE NO OTHER
    • A. MADHAVAN
    • ALFRED SATISH JONES
    • AMARTYA SEN
    • GOURI SATYA
    • H. VENKATASUBBIAH
    • H.Y. SHARADA PRASAD
    • M V KRISHNASWAMY
    • R.K. NARAYAN
    • T.J.S. GEORGE
    • T.S. NAGARAJAN
    • T.S. SATYAN
    • U.R. ANANTHA MURTHY
    • VIKRAM SAMPATH

Categories

  • Advertising (88)
  • Churumuri Poll (503)
  • Cricket, Etcetera (463)
  • Food (72)
  • Gilchrist & the Squash Ball (7)
  • Google Videos (12)
  • Hindutva, Moditva (476)
  • Irresponsible Rumours (27)
  • Issues and Ideas (2,873)
  • IT-BT, IIT-IIM (207)
  • Just One Question (47)
  • Kannada & Karnataka (1,234)
  • L’affaire Haneef (35)
  • Life Etcetera (389)
  • Literati (200)
  • Media (921)
  • Murthy Angadi (26)
  • Music, Films, Television (325)
  • Mysore-Bangalore (1,048)
  • News Gems (47)
  • Not Bad News (22)
  • Not Just Mysore (109)
  • Once upon a time (66)
  • People (557)
  • Podcasts (12)
  • R.K. Narayan Campaign (36)
  • Rajas & Maharajas (97)
  • The Anthem Row (20)
  • Tongue In Cheek (456)
  • Uncategorized (23)
  • What if… (19)
  • Yoga (2)
  • YouTube videos (178)

Archives

  • August 2020 (3)
  • July 2020 (4)
  • June 2020 (5)
  • May 2020 (4)
  • April 2020 (12)
  • March 2020 (5)
  • February 2020 (3)
  • January 2020 (5)
  • September 2019 (1)
  • August 2019 (1)
  • July 2019 (6)
  • June 2019 (1)
  • May 2019 (3)
  • April 2019 (7)
  • March 2019 (4)
  • February 2019 (9)
  • January 2019 (9)
  • December 2018 (5)
  • November 2018 (10)
  • October 2018 (8)
  • September 2018 (5)
  • August 2018 (9)
  • July 2018 (5)
  • June 2018 (15)
  • May 2018 (19)
  • April 2018 (14)
  • March 2018 (8)
  • February 2018 (13)
  • January 2018 (15)
  • December 2017 (7)
  • November 2017 (15)
  • October 2017 (6)
  • September 2017 (16)
  • August 2017 (21)
  • July 2017 (3)
  • June 2017 (15)
  • May 2017 (16)
  • April 2017 (13)
  • March 2017 (5)
  • February 2017 (5)
  • January 2017 (16)
  • January 2015 (1)
  • August 2014 (1)
  • June 2014 (2)
  • May 2014 (2)
  • April 2014 (7)
  • March 2014 (5)
  • February 2014 (6)
  • January 2014 (9)
  • December 2013 (14)
  • November 2013 (10)
  • October 2013 (17)
  • September 2013 (6)
  • August 2013 (12)
  • July 2013 (13)
  • June 2013 (12)
  • May 2013 (14)
  • April 2013 (22)
  • March 2013 (12)
  • February 2013 (8)
  • January 2013 (20)
  • December 2012 (13)
  • November 2012 (13)
  • October 2012 (17)
  • September 2012 (23)
  • August 2012 (15)
  • July 2012 (12)
  • June 2012 (15)
  • May 2012 (19)
  • April 2012 (27)
  • March 2012 (21)
  • February 2012 (22)
  • January 2012 (34)
  • December 2011 (40)
  • November 2011 (28)
  • October 2011 (41)
  • September 2011 (31)
  • August 2011 (34)
  • July 2011 (34)
  • June 2011 (35)
  • May 2011 (42)
  • April 2011 (31)
  • March 2011 (20)
  • February 2011 (32)
  • January 2011 (55)
  • December 2010 (21)
  • November 2010 (36)
  • October 2010 (38)
  • September 2010 (54)
  • August 2010 (44)
  • July 2010 (53)
  • June 2010 (52)
  • May 2010 (49)
  • April 2010 (47)
  • March 2010 (59)
  • February 2010 (40)
  • January 2010 (69)
  • December 2009 (60)
  • November 2009 (51)
  • October 2009 (61)
  • September 2009 (74)
  • August 2009 (58)
  • July 2009 (64)
  • June 2009 (56)
  • May 2009 (64)
  • April 2009 (81)
  • March 2009 (57)
  • February 2009 (51)
  • January 2009 (59)
  • December 2008 (48)
  • November 2008 (47)
  • October 2008 (42)
  • September 2008 (72)
  • August 2008 (92)
  • July 2008 (74)
  • June 2008 (92)
  • May 2008 (124)
  • April 2008 (97)
  • March 2008 (97)
  • February 2008 (84)
  • January 2008 (117)
  • December 2007 (116)
  • November 2007 (91)
  • October 2007 (57)
  • September 2007 (72)
  • August 2007 (58)
  • July 2007 (89)
  • June 2007 (85)
  • May 2007 (95)
  • April 2007 (109)
  • March 2007 (130)
  • February 2007 (63)
  • January 2007 (30)
  • December 2006 (15)
  • November 2006 (19)
  • October 2006 (6)
  • September 2006 (10)
  • August 2006 (29)
  • July 2006 (99)
  • June 2006 (174)
  • May 2006 (210)
  • April 2006 (143)
  • March 2006 (12)

26 comments

  1. Vinay
    22 January 2008 at 10:10 am

    in related news…Canara bank was one of the leading recruiters from the much vaunted Indian ‘B- Schools’

    LikeLike

  2. Chetan Krishnaswamy
    22 January 2008 at 10:51 am

    I am glad Churumuri carried this piece. I am a great fan of the bank’s branding campaign. The hoardings that have come up are extremely creative. The bank’s headquarters opposite the bangalore city town hall is bathed in neon blue light every evening. In the Bangalore rush hour it’s quite a visual treat actually.

    LikeLike

  3. Alok
    22 January 2008 at 11:13 am

    As someone who is actually a customer of Canara Bank, I can frankly say that their service is better than most other public sector banks. I have had the (unfortunate) occasion to use the services of certain unnamed public sector bank and almost tore my hair out from frustration at the poor service and terrible inefficiency.

    Now that Canara Bank is positioning itself to attract more of the youth to its services, I hope that this will also spur them on to improve their services to be the best in the India, and not just among the public sector banks.

    No issues with the rebranding… but two triangles is just too boring. Good campaign, but not as innovative as say, the Axis Bank (same but different name) or even the SBI campaign of a couple of years ago.

    LikeLike

  4. vikram Kamath
    22 January 2008 at 12:14 pm

    What ever the logo change and all that Canara bank is going through, the fact remains that it is one of the worst in customer service.

    The elder generation is still these in its staff level who still believes banks are doing great favor to the customers than vise versa.

    SBI gone hell of a change in its internal set up where customers interact with the banking officials in the branch premises. For that see change i must congratulate them. corporation bank is also one of set ups which gone for change in the way they deal with day today customers and well behaved.

    But Canara bank still hampered by old mentality of their lower level employees who interact with general public. Why don’t Govt offer VRS again and recruit new generation who are willing to help with lot of zeal.

    LikeLike

  5. dhans
    22 January 2008 at 12:58 pm

    its a good move… logo looks good… even the media ads are brilliant
    On my experience canara bank is lot more better than indian bank, BOI and even ICICI. Hope they improve thier efficiency also.

    LikeLike

  6. Doode
    22 January 2008 at 7:27 pm

    Its another Govt owned entity with SLACK customer service. In what ways does this change in Logo helps the customer? Does this achieve any goal or is it another wasteful exercise?

    LikeLike

  7. Anonymous Guy
    23 January 2008 at 1:42 am

    Canara bank service may have its downsides (and looks like a lot has to do with how the individual managers at a branch runs things), but I certainly find dealing with them much better than dealing with ‘MNC’ banks, who just seem to be out to cheat me instead of sticking to basic banking.

    LikeLike

  8. Narayana
    23 January 2008 at 3:43 am

    I am amused. Thanks Churumuri.

    I read this post in Massachusetts ( where else) and that is why this amusement. Not just me but also other passengers at airport who happened to peep into my laptop displaying canara bank logo interpreted that new logo as a cute gay symbol.
    Oh my gosh . Is Canara bank trying to attract Gays( Blue triangle ) and Lesbians ( Yellow Triangle)?

    LikeLike

  9. Andy
    23 January 2008 at 11:11 am

    good one narayana…if what you say about colour combos are true…then one wonders if O&M has not known about it or chosen to ride on Indians ‘ignorance’ on what these colours stand for ..

    LikeLike

  10. Sanjay Guha
    23 January 2008 at 11:57 am

    SBI sucks, so does Canara Bank. If SBI has more customers than Aussie population it is because a lot of them in rural areas do not have many options. A logo change is not going to change the way Canara Bank will treat its customers.

    LikeLike

  11. Reanna
    23 January 2008 at 6:05 pm

    This is response to the gay comment on the logo…

    Actually, lavender has been a color associated with gays or effeminate men since the early 1900’s: http://en.wikipedia.org/wiki/Lavender_(color)

    Also the black triangle with lesbians and a pink tringle with gays
    http://www.lambda.org/symbols.htm

    Blue is the colour of our cricket team’s uniform and the Hindus wear the colour yellow to celebrate the Festival of Spring.

    Each colour signifies something different in every country and if you ask someone why they like a particular colour…they would give many reasons. As each colour signifies something unique to everyone. In a country where guys ride a pink Scooty or a pink Honda Activa without any hesitation…I guess colour does not mean so much to a common man.

    I like the Canara Bank new logo. The colours signify youth to me and I have always had a pleasant experience at Canara Bank.

    LikeLike

  12. Arun
    23 January 2008 at 7:13 pm

    Banking is not a business where you need bright lights and great hoardings with smiling models to attract customers. Banking is best when one feels the service, transparency, et al. And not by their ads. ICICI too rebranded and has had high spend ads. But service??? UTI Bank became AXIS as they felt the acceptance abroad would be poor if they go with the name UTI.

    Banking in today’s world is entirely dependent on TECHNOLOGY! Canara has moved to a cumbersome technology from a widely accepted technology which even their employees (several tens of thousands) were very well conversant with. Now extra training costs???

    Coming from a banking background, my analysis is – THE BANK HAS WASTED SEVERAL CRORES. A bank that is more than 100 years old need not have to re-brand. GROWING TO SERVE & SERVING TO GROW (though lengthy) has a meaning vis-à-vis TOGETHER WE CAN.

    Some other avenues where this money could have been of better use –

    • train the employees on HR, customer handling, acquire new skills (banking is vast)
    • set up world class training centres for Bankers (yes, Banks score over others here)
    • do up the interiors of the branch and give a better feeling to the employees and the customers.

    The most IMPORTANT aspect in a Bank’s growth is its leadership. Canara has had very good CMDs in the past and till recently. Unfortunately the incumbent CMD is from a very ordinary bank, viz., Indian Bank, a bank that was saddled with bad loans (being close to the Finance Minister helps). And in the post 2010 era, leadership assumes all the more importance as many big banks from all over the world will be welcome. The bank should have waited for a little while, invested in house keeping, enhancing the skills of employees, technology, readied itself to expand overseas and then decided on the branding.

    LikeLike

  13. Narayana
    23 January 2008 at 7:25 pm

    Well Said Reanna,

    When color did not matter to common man , why did they change my favorite logo?

    LikeLike

  14. Anonymous Guy
    23 January 2008 at 10:02 pm

    Narayana,

    ‘Not just me but also other passengers at airport who happened to peep into my laptop displaying canara bank logo interpreted that new logo as a cute gay symbol.’

    How did you get into this discussion: ‘Hey look strangers, this new abstract logo of a bank in my country, its so gay?’

    Or did they just butt in and say, ‘Look folks this Indian guy is looking at a gay symbol’?

    LikeLike

  15. Sathya
    23 January 2008 at 10:53 pm

    Who got this great idea? How much does it cost to the Bank? Will the concerned authorities in the Canara Bank come out with actual figures/ What purpose will it serve? What is the role of the Finance Minister/finanace mnistry? When the truth comes out everyone will be shocked and surprised? Is it to favour some advertising company? Who will pay for the changes in logo in the already printed letter heads……..All are Chidambara rahasya…

    LikeLike

  16. Narayana
    24 January 2008 at 2:44 am

    Well said Arun. Not only banking.. you have understood the business. The golden rule is never antogonize your existing customers. Why did this bank change the cute flower logo. So many Indians immediately identify this with the bank. So is the Dog logo of Syndicate Bank. These have been there for century and Bank should have done soul searching somewhere else. Blaming the logo on its poor reach with youngsters is an insult to its existing customers. That is why existing customers who are pissed off see new logo offensive.

    LikeLike

  17. Pulikeshi the Last
    26 January 2008 at 8:09 pm

    Did the old logo have “Canara Bank” in Kannada lettering? The new one doesn’t either. Tells us how independent minded our Karavali folks are. If they need Kannada, they will use it. If not, they don’t.

    Kannadigas should learn to think in a similar way about Hindi and English. Use them to our advantage.

    LikeLike

  18. A Biz Journo
    29 January 2008 at 2:41 pm

    A Union minister’s son got a huge commission in the Canara bank’s new branding deal. Bank is spending Rs.780 crore on it.

    LikeLike

  19. anon
    29 January 2008 at 3:46 pm

    @ Biz Journo…if u r true to ur profession , u should tell who it is …all of India knows it

    LikeLike

  20. A Biz Journo
    29 January 2008 at 3:51 pm

    You are right. Entire India knows it. He is from Tamil Nadu.

    LikeLike

  21. Arun
    29 January 2008 at 6:19 pm

    A Biz J….you are almost there. But the 780 cr is not for the branding campaign if I am right, but a loan for a ‘project’.

    One of the previous CMD’s of Indian Bank, Gopalakrishnan was involved in a scam of Rs.1800 crs some 12 years back. Immediately after retirement, he joined Tamil Manila Congress, then headed by Moopanar and Chidambaram. Hope Canara Bank does not become a bank like Indian Bank.

    An efficient VP Shetty was moved to IDBI months after taking over at Canara some two and half years back.

    LikeLike

  22. Piteel Master
    30 January 2008 at 11:31 am

    Kuch to logo kahenge. Logon ka kaam hai kehna…

    LikeLike

  23. SM
    25 February 2008 at 8:46 pm

    The latest advertisements of Canara Bank is real downer for Kannadigas as such. I am not parochialistic, but as a Bank that was founded in Karnataka, they should have taken proper care to get the pronunciations right as well as reflect sentiments of locals and be proud of its roots. After all it is only us Kannadigas who go to the extent of learning other Languages so that others can be comfortable in communicating with us.

    The ad too indicates that spirit as Sudha Belvadi goes to the extent of learning Hindi/ Punjabi so that her Daughter in Law Jaspreet could be comfortable in her family.

    Sudha Belvadi mouths most of the dialogues in the ad . Here are a few of her lines.

    “Woh Soni Gudi hai” while the actual pronunciation should I have been “Who Soni Kudi hai”.

    “Mujhse Saari Kalthi Hogayi hai” it should have been “Mujhse Saari Galthi Hogayi hai”

    I really wonder what the Ad Agency had in mind. A Tamilian Family? Nopes, Sudha’s Dress or as a matter of fact her Hubby’s dress in the ad doesn’t indicate so. If it wasn’t a Tamilian Family then why a pronunciation that is similar to Tamil?

    Did not anyone in the Bank notice this glaring error? Or did their “Swalpa Adjust madkolli” attitude get the better of them?

    LikeLike

  24. nitish
    28 May 2008 at 10:16 am

    how much did the designer get paidd for doing the logo design ??

    LikeLike

  25. Jayant Arora
    23 November 2008 at 4:32 pm

    Well, a gentleman wrote why did not Chidambaram get angry with Canara Bank for wasting public money for changing logo….. instead of attending function announcing new logo…. answer to the question… Chidambaram’s son got contract of 800 crores to bring about change in logo… publicity… need anything more be said?

    LikeLike

  26. rs mani
    11 December 2011 at 6:24 pm

    When so much is exposed, what is the action taken?

    rs

    LikeLike

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s

Website Powered by WordPress.com.
  • Follow Following
    • churumuri
    • Join 2,412 other followers
    • Already have a WordPress.com account? Log in now.
    • churumuri
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Copy shortlink
    • Report this content
    • View post in Reader
    • Manage subscriptions
    • Collapse this bar
%d bloggers like this: