Cold is gold for the unwashed television masses

The unseen hand of Rupert Murdoch in skewing the vision of news television in India, especially in the vital Hindi space, is a subject no media analyst, critic or observer has yet turned her spotlight on. Thanks to the headway made by the execrable output of Star News, news channel after Hindi news channel, has taken the same low, tabloid road in the name of giving what the viewer wants.

Villagers chasing snakes, ghosts drinking milk, supernatural incidents, election results as qawwalis, etc, all are dished out, Ekta Kapoor style, in an endless flurry of jump cuts as the distinction between news and entertainment is very nearly wiped out by head honchos with an eye on the meters.

Amit Sharma captures a moment of pure magic on Aaj Tak, which comes out of the respectable India Today stable, and which too has gone the same way in its quest to remain at the top. “Amitabh Bachchan ko thandh lagi,” reads the “Breaking News” super at the bottom. Translation: Amitabh Bachchan catches a cold.

Also read: Huh!

Link via India Uncut