The axe effect reaches parts other sodas don’t

Mention the state of Kannada cinema, and everyone waxes eloquent about Mungaaru Male, although it is only one of over a hundred films made in Sandalwood, and it was made a year ago.

Few, if any, talk of the Darshan effect, the coarsening of sense and sensibilities across vast swathes of the Kannada heartland, through the mindless use of the machchu and the laang. And few, if any, talk of what it could be doing to the minds of impressionable young Kannadigas who rever the ‘Challenging Star”. This new hoarding on the Mysore-Bangalore highway bottles the axe effect in 330 ml.

Also read: RAVI BELAGERE: To cut a laang story short