Mention the state of Kannada cinema, and everyone waxes eloquent about Mungaaru Male, although it is only one of over a hundred films made in Sandalwood, and it was made a year ago.
Few, if any, talk of the Darshan effect, the coarsening of sense and sensibilities across vast swathes of the Kannada heartland, through the mindless use of the machchu and the laang. And few, if any, talk of what it could be doing to the minds of impressionable young Kannadigas who rever the ‘Challenging Star”. This new hoarding on the Mysore-Bangalore highway bottles the axe effect in 330 ml.
Also read: RAVI BELAGERE: To cut a laang story short
churumuri 
iiga machchu mechchdavaru huchcharraagibiDuvaru.Javaraaya bandaga summane baralila – is a song. Now everybody wants to become a javaraaya. Jai machuchu, laangu, kuDugolu, chaaku, choori……
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80 % of the current Kannada films are crap funded by some rowdy elements and with heroines imported from other states .Lot of sleaze , a handful of disgusting songs , several voilent scenes meant for the auto drivers and other anti social elements are what we get to see now a days.Waht a terrible fall from the days of kanagal , sathyu , and the old stalwarts.Only 5 % of the films are made with a genuine feeling for the masses , balance 95 % is strictly made to utilise the black money of the anti social elements.Imagine a BAR MANAGER producing a film.Only KANNADA films can manage such a secenario.
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Karan,
You are absolutely right. As Kannada cine star Anant Nag once mentioned, the quality of kannada movies have gone down because now a days even a onion/potato vendor has jumped into film production. Gone are the days when strict quality control was ensured in Kannada movies. It is hard to believe that Kannada cinema which used to get a national award almost every year in the 70’s has come to such a sorry state.
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@karan
If you want to make a statement that kannada films are crap … if you are so wrong …. 90% of Bollywood movies are crap/hideous/violent/sleaze, so are our religional powers tamil/telugu movies, infact for a puritan films by Martin Scorsese. Taste for a kind/type of film is a matter of choice and sometimes reflect the soceity ….. you needn’t censure severly. How can you grossly generalize people who watch these kind of films are anti social elements / auto drivers (show some dignity of labor) ? Why cant a BAR Manager produce a film ??? whats wrong with that ?
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Karan what crap? Imagine a Dawood or Bharath Shah producing a film! Now tell me if it is only Kannada or every other industry in India.
I think you are way off base in your statistics too. Wonder how you came up with those?
Churmuri, what is the problem if a few impressional young Kannadigas in Mandya start drinking KnockOut Soda?
-im
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People don’t drink soda, just for drinking soda, y’know. ;-)
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Yella OK! Soda Yaake?
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Superb post, albeit in the wrong context. You fellows are concerned about mundane curiosities when I am trying to figure out the creative rationale for this hoarding ad. The man has an axe in one hand( with a polished handle!) and a soda in the other and gelled hair.There’s also that tight shirt, tight jeans and silver framed aviators. After making these observations, I – without a shred of doubt – conclude that this man is gay. Therefore the target audience for this product is also, naturally, gay. The delightful ignorance of general populace to all these facts is such that even the non-gay will buy this product at a bar or a store.
Unless the agency that produced this ad thought of killing many target audiences with one axe – Urbanites, villagers, gays, metro-sexuals, teens and klingons.
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@Karan
“Auto drivers and other anti social elements” Uhh???? you from Mars (or Venus)???
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Laangu and machchu have stood the test of time in Kannada cinema. You may not like them, but they are surviving because of their evolutionary strengths. You may not even like auto rickshaws. But they have stood the test of time. They have the evolutionary strengths which make them go on. Respect them!
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look at the syz of the hoarding! on a highway! idannu nodthaa jana neggaddh beelthaare. also saw such big ones near Maddur where the road takes a sharp right turn towards bangalore.
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darshan is changing. he is a talented artist ,has good screen presence ,good physique( can give bollywood actors run for their money).his initial movies were laangu ,macchhu movies ,
he is shifting to family oriented movies. his latest movie GAJA is a blockbuster . when some shahrukh can advertise anything and can be called an icon , there is nothing wrong in kannada heroes becoming brand names.
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Is Dr Ramesh is a doctor, then I am the Pope. Clearly, the man can’t see a problem if it hits him between his eyeballs. When the issue is of alcohol advertising on highways, of a “star” endorsing liquor brands with an axe in hand, of the impact on his young fans, “Dr” Ramesh talks of Darshan’s talent, his screen presence, his physique—and all this while taking cover yet again behind the figleaf of linguistic chauvinism by making it a Kannada versus Hindi issue. Either “Dr” Ramesh is a cad or is a paid hack of the Kannada Rakshana Vedike or similar bodies with similar revenue models. Churumuri should reveal his IMA registration number, or he should be blacklisted for posing as a doctor and bringing the medical fraternity a bad name.
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@ Aatmasakshi,
You are wrong!!! our “Hallina Daaktru” is on the roll call of the erstwhile first family of India and karnataka!!
kila kilaaa…
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DaakuTre, naavu yeltairodo actor bagge alla,adu bee isys, kainaagina botlu, machina bagge, nive angella jana daDDru ankobardu, aa ayyana acting bagge namdu complaint illa, allavra..
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@bhasmaasura,
Sumne ellido imported sensibilites itkondu ivnu gay icon mannu masi anta yaak bareeteera? nammalli innoo obrannobru hegalu mutti maatadusteevi..eneno bareu heli illi janad tale kedsbedi.. thanks
@karan,
hotte paadige auto odsidre, eerulli maaridre anti social elementsaa?gaajin chambernalli kukkurskondu maadiddella punyad kelsana?
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haha :)
what comes to mind is that Upendra hoarding which was an instant hit!
Yella OK, Cool Drink Yaake!
btw…this space rocks
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