Some of India’s most visible brands have an incredible propensity to put out some incredibly inane advertisements. Coca-Cola continues to be the gold-standard. But whipper-snappers like Airtel are fast showing that money can buy everything in the world, except the happiness of a good ad.
One recent Airtel commercial of two boys across the India-Pakistan border playing football seemed like a poor copy of an “8PM” liquor ad in which two soldiers end their hostilities over whisky after nightfall.
In this TVC, currently on air, a father (possibly a railway engineer) plays “Join the Dots” with his daughter over the cellphone. Cute, yes, but where in India do they still have broad gauge steam locomotives running? And in which century India does an engineer have his cellphone delivered to him by a slave when there is a call?
Also read: Indian Railways Fan Club FAQs on steam
And from which of the polluted Indian cities can a child see so many stars ??
The most irritating ad aired is by Hutch. A beautiful song kabhi kabhi has been rendered in such irritating manner, we just have to wait for the ad to get over… its stupid
Just give some room for creatives!! dont start analyzing (or Anal yzing!) ads! of course we all dont sing “Kabhi Kabhi meri dil me..”! or are Indians desperate and crazy to all ‘wrong numbers’ to get 10 paise per incoming call minute! (Virgin mobile ad)
It ought not be the slave (Indian in US IT industry). It may be the grade 3 worker who brought the mobile which was kept in the office which had 420 missed call on it! It is a creative ad targeted to the mass still not with Airtel . That it. Just love it!
Yeah, its just an ad. If you dont like it – change the channel the next time its being aired in between your favourite soap.
BTW the ad wants to make me puke :)
Stupid ads. They should have shown them to some real audience before airing them.
Hey, we need an Ad block/filter in the cable /Satellite TV channels.
The Asian Paints Apex and Greenply ads should also be banned. The ads show a 40+ year timeline and assuming it starts in 1960, these products were not launched. so they are cheating the audience. (ads: Mujrim Jeevandas ko kadi se kadi sazaa…. and Bunglow abhi bhi chamak riyo hai)
The tatasky ad should be banned. “Jingalala” is an unparliamentary word!