Proof: animal rights activism has gone to the dogs

The real pandemic staring India in the face is not hunger or poverty, ill-health or illiteracy but political correctness. Flaming, raging, self-righteous political correctness intent on draining the last dregs of joy and happiness from our miserable lives.

The chief characteristic of these pashas of PC is a near-complete absence of a sense of humour—and an exaggerated sense of self-importance. And woe upon those who manage something as sacrilegious as a smile under their watch.

Vodafone has released a set of slick television commercials touting their customer service, featuring their famed pug, Rocky. And guess who has started barking like a cracked canine: the Animal Welfare Board of India.

In one scene, Rocky is shown chasing a school bus carrying the apple of his eye, because she has left behind her school tie. As commercials go, it is nice, warm and effective in communicating the message that we are ready to serve. But the papad-thin egos of the animal welfare board have issued a notice to the film’s makers, Nirvana.

“The pet dog was made to run, gallop and chase the school van for a long time on a public road. Thereby, the dog was made to undergo severe pain and suffering due to the exhaustion caused by chasing (the bus).”

Nirvana contends that the film was shot in South Africa and that a post-shoot fitness certificate was obtained duly signed by the veterinary doctor, but the welfare board wants the “objectionable” clip to be deleted.

Cruelty to animals during shooting is one thing. Lashing animals to perform certain acts, beating it and starving it to toe the line, causing injury, disfigurement and death during shooting are all very objectionable, and should be objected to.

But making a dog “run, gallop and chase”?

What is it supposed to do otherwise, knit sweaters, sing bhajans, and solve The Hindu crossword?

postscript: But what kind of perverted pug is this Rocky son-of-a-bitch? Most dogs steal and hide your shoes, and create a scene to prevent you from leaving them alone at home. But this fellow traces the girl’s lost socks. It’s almost as if he wants her to get out of the house. What’s his scene?