The only legitimate reason the Sunsilk Miss South India or whatever contest in Bangalore is getting a few inches of space here is because it gives us a chance to do two (OK, three) things.
To ask the ever-green question: just what is it about our beauty contests that they can never throw up a winner whose name is Venkatalakshmamma i.e. why do they all look the same? And because it gives us yet another (flimsy, sexist) excuse to link to one of churumuri‘s most-visited stories: The Sexiest South Indian South Asian Woman in the World.
And the third reason is…?
Photograph: Karnataka Photo News