Another example of commodification of women

Real reasons we are using this picture: Because it is a Saturday. Because we like movies. Because we like good-looking women. Because, well, her name is Ramya, and she is indeed ravishing.

Intellectual reasons for using this picture: Because there is something to be mourned about the disappearance of home-grown actresses in our cinema, be it Kannada, Tamil or Telugu. Because “brands” should not lose faith in the perceived ability of brand ambassadors to attract eyeballs.

Photograph: Kannada actress Ramya poses after inaugurating a jewellery showroom in Jayanagar in Bangalore on Saturday  (Karnataka Photo News)

Also read: The sexiest South Indian actress