What an idea sirji, to kill papers and magazines

Idea, the cellular phone company owned by the Aditya Birla group, unveils its latest television commercial envisaging a paperless age.


Can you imagine a life without hard copy newspapers and magazines which you can touch and feel? Can you get all your news and views, pictures, maps and cartoons from a cellphone?

Also read: CHURUMURI POLL: Will you buy a paper for Rs 7?