After days of speculation, the official confirmation.
Former BPL scion and Rajya Sabha member Rajeev Chandrasekhar‘s “strategic partnership alliance” with Express publications for control of Kannada Prabha is now out.
Below is the full text.
“Jupiter Media and Entertainment Ventures (Jupiter) and Express Publications (Madurai) Limited (EPML) today announced a strategic alliance that will jointly pursue media opportunities in various languages.
“Initially, this partnership will cover Jupiter taking equity investments in Kannada Prabha, a leading Kannada daily newspaper, subsequently exploring potential opportunities in other languages.
“This alliance will enable a vast synergy between two of Kannada’s most respected news brands, namely Kannada Prabha and Suvarna News 24×7, especially in the wide editorial network across Karnataka and product and space marketing. This partnership and strategic alliance will help propel these two brands and products into leadership positions, by giving the best in editorial, news reporting and features acceptable to millions of readers.
“This is the first time in India that two leaders and well-entrenched players of print and TV medium are coming together. The resultant alliance is bound to unlock new opportunities in Karnataka and beyond, in turn benefiting various stakeholders such as readers/viewers, employees and advertisers.”
Cartoon: courtesy The Telegraph, Calcutta
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