‘Mass doesn’t like truth; it likes masala + truth’

The self-proclaimed paramahamsa, Swami Nithyananda, puts his spin on why people love scandals of the sort he has provided over the last month.

“People enjoy rumours, lies, news added with spice, masala about others’ lives. Very sensationalistic, it should be, then they enjoy.

“People are deeply interested in sex, some idea, some rumour, some twisted thing about others’ sex lives, they enjoy deeply. That is the human mind. That is why we have so much media to talk somebody else’s life, just to talk about some scandal. Unconscious mass enjoys this kind of scandals.”