Water melons, threshers and the World Cup

“An Indian game accidentally discovered by the English,” was what the sociologist Ashis Nandy called cricket 20 years ago in his labour of love, The Tao of Cricket.

Pepsi takes the provocative hypothesis to its logical conclusion through its World Cup commercials explaining the trademark shots of Mahendra Singh Dhoni and Kevin Pietersen.

Also read: Nothing official about it yaar, kee farak painda?

Yum Ess Dee has the bat. Do you have the balls?

If pesticides in Pepsi can piss you off, how come…?

Pepsi chief Indra Nooyi‘s Mysore connection