In this era of mercenary managers and predatory propreitors, brave is the editor who can actually stick his neck out—at least in public—and vouch for the virginity of his product. But Aditya Sinha, the new editor-in-chief of the Bombay daily Daily News & Analysis (DNA), clearly doesn’t mind taking the risk.
The masthead of the paper, also published from Bangalore, now sports a seal affirming that the paper is free of the latest scourge of Indian journalism—paid news. And this, in the cradle of the newspaper group that is seen to be the motherlode of all things negative about the profession: medianet, paid news, private treaties and what have you.
For the record, DNA, under its previous editor R. Jagannathan, had kicked off a front-page campaign in 2009 against paid news with a set of advertisements.