“Good morning! Your paper is free of paid news!”

In this era of mercenary managers and predatory propreitors, brave is the editor who can actually stick his neck out—at least in public—and vouch for the virginity of his product. But Aditya Sinha, the new editor-in-chief of the Bombay daily Daily News & Analysis (DNA), clearly doesn’t mind taking the risk.

The masthead of the paper, also published from Bangalore, now sports a seal affirming that the paper is free of the latest scourge of Indian journalism—paid news. And this, in the cradle of the newspaper group that is seen to be the motherlode of all things negative about the profession: medianet, paid news, private treaties and what have you.

For the record, DNA, under its previous editor R. Jagannathan, had kicked off a front-page campaign in 2009 against paid news with a set of advertisements.

Also read: Time to drop the “A” from DNA?

Aditya Sinha on the world view of Delhi journalists

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Also read: Pyramid Saimira, Tatva & Times Private Treaties

Times Private Treaties gets a very public airing

SUCHETA DALAL: Forget the news, you can’t believe the ads either

Does he who pays the piper call the tune?

SALIL TRIPATHI: The first casualty of a cosy deal is credibility

Selling the soul? Or sustaining the business?

PAUL BECKETT: Indian media holding Indian democracy ransom

Does he who pays the piper call the tune?

PRATAP BHANU MEHTA: ‘Indian media in deeply murky ethical territory’

The scoreline: Different strokes for different folks

A package deal that’s well worth a second look

ADITYA NIGAM: ‘Editors, senior journalists must declare assets’

The brave last words of Prabhash Joshi

‘Only the weather section isn’t sold these days’

The paid news of India: guess who monetised first?

Free, frank, fearless. No, grubby, greedy, gutless

Editors Guild on paid news, private treaties

The decentralisation of ‘paid-for’ news begins