How TV channels will cover Aishwarya’s baby

SHARANYA KANVILKAR writes from Bombay: The priorities of the Indian media are in extreme sharp focus courtesy Press Council chairman Justice Markandey Katju, who told the world just what he thought of us: idiots and ignoramuses diverting the attention of the people by peddling filth and froth, and deliberately dividing the country on religious lines.

Justice Katju’s “irresponsible” talk has been shot down by the chairman of the National Broadcasting Standards Authority, Justice J.S. Verma, who believes that it is time to shut down the press council as it has been ineffective in carrying out its mandate of protecting press freedom and maintaining/improving standards.

All that is for public consumption. But, behind the scenes…

It is clear that TV channels, news professionals and their “handlers” have been rattled by Justice Katju’s demand for an expansion of the press council’s powers to include electronic media. Which is why Justice Katju’s appointment soon after remitting office as a judge of the Supreme Court of India is being openly questioned.

It is also clear someone’s watching—and waiting to strike. So, the Broadcast Editors’ Association has put out an “advisory” to TV news channels on how to cover—wait for it—Amitabh Bachchan‘s expected grandchild; the first child of his son Abhishek Bachchan and former Ms Universe, Aishwarya Rai.

According to the Indian Express, the 10 directives read like “a good-manners’ guide to TV journalism”:

# No pre-coverage of the event

# Story of birth of baby to run only after, and on the basis of, official announcement

# Story not to run on breaking news band

# No camera of OB (outdoor broadcasting) vans at hospital or any location related to the story

# Go for photo-op or press conference if invited

# Not carry any MMS or photo of the child

# No astrology show to be done on this issue

# No 11.11.11 astrology show to be done

# Duration of story to be around a minue/90 seconds

# Unauthorised entry into hospital not permitted

Obviously, these guidelines strike at the very root of Indian news television, as we have known it. So, will “your channel” follow these directives? Do you, the viewer, care if these guidelines are observed in the breach, or violated wholesale? And if it does, do you, the viewer, have the energy to write to the NBSA and lodge a complaint?

There is a media history to the Bachchans. Big B has had a mostly messy affair with the media. When he was in hospital, an Aaj Tak reporter (now with NDTV) barged into his room in nurse’s clothes. The Aishwarya-Abhishek wedding was covered in its minutest details. It was even alleged that Aishwarya had been married off to a tree to ward off a bad omen, etc.

Will the latest AB baby have a flawless entry?

And, speaking unsolicited for the baby, does it deserve such a meek, uncelebrated entry, given that the only thing that has sustained Abhishek’s and Aishwarya’s rather sad professional career has been the oxygen of manufactured publicity to the pop of the flashbulbs (when they are pushing some silly product)?

And will the new Bachchan carry the blame for the rest of his/ her life of having driven out India TV out of business?  (Just kidding.)

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File photograph: Amitabh Bachchan followed by wife Jaya Bachchan, daughter Shweta Bachchan, Aishwarya Rai and Abhishek Bachchan arrive to offer special pujas at the Sankat Mochan temple in Varanasi in 2006, on the eve of their wedding. (AP Photo/Rajesh Chaurasia)

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Also read: When Prabhu Chawla called up Amar Singh

Amitabh Bachchan versus Mumbai Mirror 

When Amitabh‘s cold becomes hot news

Jug Suraiya takes on the mighty Bachchan

Sting camera that Amitabh Bachchan didn’t see