The market, media, and the great dumbing down

As the TV channels go through the same motions in an election season—predictable opinion poll by predictable pollsters, followed by predictable panel discussion with predictable panelists and predictable cliches, followed by predictable conclusions—Malvika Singh asks a not-so-predictable question, in The Telegraph, Calcutta.

Is the media’s task to supply what it thinks the public wants, or is to shape what it should want?

“When confronted with this question of supreme superficiality laced with high-voltage ego, media men and women explain away their inadequate rendering of events by suggesting that ‘the people’ want the mirch masala and the sensational, not substantive information, and that they are, in fact, reflecting the level and interests of the public.

“Is that what, say, the school curricula should do too? Should university lecturers dumb themselves down for lazy students? Should novelists and storytellers write junk because there is a market out there for the sub-standard? Should Bharatanatyam dancers do the hip-hop? It sounds so frightfully absurd that it merits no discussion when one is told that ‘the market wants it’.

“Surely, the challenge is to shape the market with facts, ideas and wonderfully crafted entertainment based on great stories?”

Read the full article: The endless babble

Also read: Is Modi media biased against Rahul Gandhi?

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