Each of India’s godmen has his own Unique Selling Proposition (USP): pulling watches out of thin air, hugging every disciple, comforting women, etc.
“Shutting up” people seems to be Jaggi Vasudev‘s.
On Facebook, rarely a day goes past when your newsfeed doesn’t show the Mysore-born motorcycle maama “shutting up” somebody or the other who has fallen for his PR charm and landed in his presence.
Type “Sadhguru Jaggi Vasudev shuts up” into your Google window and all of 6,300 results tumble out.
“Sadhguru Jaggi Vasudev shuts up Barkha Dutt like a boss”
“Sadhguru shuts up a lady when she insults India”
“Must-watch! Sadhguru shuts up a journalist like never before for making a stupid comment on yoga”
Type the same query into YouTube and another 1,820 results pop up.
“Sadhguru shuts up Javed Akhtar”
“Sadhguru shuts up Rajdeep Sardesai when he questions International Day of Yoga”
“Sadhguru shuts up Arnab Goswami and and spoof Rahul Gandhi“
Obviously, in the hyper-competitive godmen market, each self-proclaimed swami needs to denote his power to potential clients and customers in his own way.
Is shutting people up noisily the path to peace and happiness advocated by JSV?
Jaggi does not run his websites or social media initiatives. But surely the bossman of Isha Foundation could instruct his bhakts to show some humility before common folk?
From one Mysorean to another: Happy Deepavali, bro’.