Nearly every home in South India has TV, if you believe the broadcast industry’s measurement body, which necessarily has a vested interest in pumping up numbers like these.
In the five southern states, six if you include Goa, you will hear Telugu, Tamil, Kannada, Malayalam, Urdu, Marathi, Konkani, Tulu, Kodavatak, and of course, English and Hindi.
Yet, most advertisements on the sports channels—one of the more secular viewing experiences—are in Hindi.
In the ongoing England vs India series on Sony Six, you will find 9 ads (Apple, Byjus
Big Basket, Suzuki, Skinn, Swiggy, Pulsar, Sterling Reserve Amazon) communicating their messages in English, a language more common in the southern states, certainly among cricket watchers.
On the other hand, you have 15 ads with taglines and punchlines in Hindi: Ceat, Kent, Airtel, Macdonalds, Fogg, Havells, Idea, Prepair, Redmi, MRF, Wild Stone, Amazon, Cars24, IDFC bank, Sony Liv).
9 English ads versus 15 Hindi ads.
For Test cricket, which surely has a greater following in South India than the cowbelt states, where the favourite sport currently must be lynching?
It is their national language
ಇಷ್ಟು ದಿನ ನಿಮ್ಮ ಬ್ಲಾಗ್ ಓದಿದ್ದುವುಕು , ಒಂದು ಒಳ್ಳೆ ಲೇಖನ ಬರೆದಿರಿ.
Without taking sides of any political parties and taking potshots?
There are several factors to this.With my limited knowledge and experience , these are my views.
1- Many of the south Indians are not as assertive as their rights like the people from other parts of India (especially north , particularly from the region of patriarchal societies like pun,har,del,up,bih – u get the drift).I have seen this happen as a front line customer associate over the span of fifteen years.
2 – We hate to draw attention by being loud and abrasive , which sometimes let people ignore as a customer set.
3 – Most of the urban , semi urban population have pretty functional understanding of multiple languages like their native language , English and the so called “national language” which is compulsorily taught to us in schools.
4 We have had a pretty decent network of television channels beaming to us in our native tongue which has been the biggest draw for advertisers and the aforementioned channels like the one you mentioned above are only used during such special occasions.
So , unless you demand your rights , people don’t care two fucks about it and will keep throwing these shitty copies of Hindi serials which is so laughable due to lack of content and keep these ads in Hindi because “ITS OUR NATIONAL LANGUAGE” .
Perhaps Hindi speakers in the South have more spending power than their darkskinned compatriots?
I guess because hindi is our first language as indian