The 180° metamorphosis of Narendra Modi‘s image—from the monster of 2002 to the messiah of 2014—was largely achieved through the undisguised cooption of mainstream media using standard mercantile methods. As advertising rupees flowed …
The BJP-led NDA government led by Narendra Damodardas Modi completes three wondrous years in office today. Happy anniversary, bhakton! As behoves an image-conscious government that has used advertisements, slogans (and a …
In the latest issue of Open magazine, Jatin Gandhi lays his hand on a “Request for Proposal” (RFP) document of the Gujarat government that shows how “almost every day, the …
KRISHNAKUMAR P. writes from Bombay: Is the Indian cricket fan so cheap? Do only cheap tricks appeal to the Indian cricket fan? When ESPNStar won the broadcast rights for India’s …
The Indian Premier League (IPL) has been called plenty of name by its baiters. Now, as if to live up to the label that it is but a circus—a carnival …
On paper, the media market in Karnataka is not the largest of the four southern States. The conventional wisdom is that unlike Andhra Pradesh, we do not have as many …
After watching Abhishek Bachchan in this priceless Idea 3G ad, you can only hope his baby takes after Aishwarya Rai (justice Markandey Katju please to note). And they are touting …
