“Let’s make a condom with a brand-name called Dipper,” said Sandipan Deb many years ago. “We don’t need to advertise.”

“How so?”

“Because all trucks and lorries have a slogan at the rear which reads ‘Use Dipper At Night’.”

In the same vein, Anand Balaji suggests using the catch line for the Tata Sky Direct-to-Home service.

‘Isko laga dala tho life jinga la-la.’

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Can you think of any other product which could sponge off the advertising campaigns of other products?